for manufacturers
and suppliers in the field of HoReKa
Let 's bring the leads and turn
their regular customers.
Its own proven and proven methodology of work
Marketing and Sales
Development of a selling website
Visual packaging
Order automation
Expanding the geography of supplies
Contextual advertising
Targeted advertising
Let's launch a campaign in Yandex.direct, YAN, MYTARGET with maximum impact
We will develop creatives, write texts and launch effective advertising on social networks
Working with cold sales in regions or other cities
Development of a system for automatic order acceptance with a personal account for each client
Development of Tone of voice, visual and content of the social plan.networks, its maintenance, work with food photographers
Funnel and scripts
Materials for sales
By A/B testing, we will develop a website with a high conversion rate
Development of funnels and scripts and sales scenarios, integration via CRM
Development of materials for sales: price list, video catalog, video instructions.
Fill out a brief and start working on building a system marketing in the company tomorrow
Our principles
We work in a narrow field according to our own methodology, which has already proved the result more than once. We always start with hypotheses and analysis, even when it seems that everything is obvious. "Specialists" who promise
1
We do not just generate leads, but prepare a funnel and a base for working with them as efficiently as possible. Specialists bring clients, but they don't work with them, and clients leave
2
Our main task is sales. When developing a website/ social media visual/advertising campaigns, we focus exclusively on the needs of the target audience.
Low efficiency of the website, social networks, advertising campaigns. They are "to be" or because "everyone has"
3
A particularly important area of our work is the integration of scenarios and standards of communication with clients, which minimizes the human factor. Managers communicate with clients at their discretion
4
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Leave your contact details so that we can contact you and answer all your questions.
Working with us,
you get forever
New regular customers, increased turnover
1
Automation and standards of work with clients. Less dependence on the "human factor"*
2
*Your managers' excuses
Social networks that not only inspire, but generate sales. Advertising campaigns with brilliant results
3
An effective and creative website with a high conversion rate
4
A built brand that allows you to be head and shoulders above the competition
5
Stylish and functional materials for sales
6
42 layers – production of premium croissants
360 degree marketing. We launched digital production from scratch. We have created a stable flow of applications, developed a regional sales network, signed contracts with 6 major partners, including Vkusville, Cuisine in the district, Doubleby
Take a look at one of our cases
New applications in the b2b segment every day
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Contacts
Shall we discuss your task?
Mail
Telephone
Write to us in messengers
info@b2horeca.ru
Do you want to get a commercial offer with a calculation for your task?
Fill out the brief and we will send the calculation as soon as possible
Comprehensive marketing for the production of premium croissants
12+
new applications per day
22
large network projects
200+
Partners in the regions of central Russia
40+
Saving managers' hours per week due to the auto-order acceptance system
Main results of the work
Contracts with brands such as:
Step 1.
Website development
In several iterations, we have developed an effective website with a 9% conversion rate to the application. This effect was achieved due to the competent structure and the correct conversion layer.
Visually, the concept of the site shows the way from the ingredients to the finished croissant.
Step 2. Development of Tone of voice, visual and content plan of social networks, their maintenance, work with food photographers
We have developed impressive creatives and materials to attract targeted traffic to the site. We organize monthly photo shoots with food photographers for the content of the social networking site. In addition, a unique Tone of voice was created - a stylistic coloring of the text transmission of information. These steps brought a stream of organic and direct traffic to the site.
The content "envelops" people in the feed, warms up and directs them to the key stage of the funnel.
Examples of photo content
Instagram
Step 3.Development of sales materials
To increase the conversion rate and the convenience of the manager's first contact with a potential partner, we have developed a detailed selling price list for all positions, which is sent automatically after the application on the website. We also made videos describing all the positions, where we give the most colorful presentation of the products before ordering a tasting. This stage helps to increase the conversion into signing the contract.
Step 4. Working with sales
We have created and automated a funnel, scripts and sales scenarios, integrated and configured CRM. The system itself tells managers what they need to do with each specific potential partner. No lead will be lost or forgotten. Working with CRM helps to get additional revenue from the accumulated database and make additional sales, thereby increasing the receipt.
Step 5. Development of an automatic order acceptance system with a personal account for each client
To save managers' time, quickly process orders and minimize the "human factor", we have developed an automated internal personal account for all partners
Step 6. Working with cold sales in the regions
We created a chain of letters and prepared an offer for business in the regions, thanks to which 42 Layers partners appeared in many regions of Russia
Vladivostok
Tula
Kaluga
Voronezh
Lipetsk
Yaroslavl
Others
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Do you want to get a commercial offer with a calculation for your task?
Fill out the brief and we will send the calculation as soon as possible
We strengthen the flow of applications for a ready-made sales and communications system and systematically combine several advertising tools.
Step 7. Launch contextual and targeted advertising