Comprehensive marketing for the production of premium croissants
Partners in the regions of central Russia
Saving managers' hours per week due to the auto-order acceptance system
Contracts with brands such as:
Step 1.
Website development
In several iterations, we have developed an effective website with a 9% conversion rate to the application. This effect was achieved due to the competent structure and the correct conversion layer.
Visually, the concept of the site shows the way from the ingredients to the finished croissant.
Step 2. Development of Tone of voice, visual and content plan of social networks, their maintenance, work with food photographers
We have developed impressive creatives and materials to attract targeted traffic to the site. We organize monthly photo shoots with food photographers for the content of the social networking site. In addition, a unique Tone of voice was created - a stylistic coloring of the text transmission of information. These steps brought a stream of organic and direct traffic to the site.
The content "envelops" people in the feed, warms up and directs them to the key stage of the funnel.
Examples of photo content
Step 3.Development of sales materials
To increase the conversion rate and the convenience of the manager's first contact with a potential partner, we have developed a detailed selling price list for all positions, which is sent automatically after the application on the website. We also made videos describing all the positions, where we give the most colorful presentation of the products before ordering a tasting. This stage helps to increase the conversion into signing the contract.
Step 4. Working with sales
We have created and automated a funnel, scripts and sales scenarios, integrated and configured CRM. The system itself tells managers what they need to do with each specific potential partner. No lead will be lost or forgotten. Working with CRM helps to get additional revenue from the accumulated database and make additional sales, thereby increasing the receipt.
Step 5. Development of an automatic order acceptance system with a personal account for each client
To save managers' time, quickly process orders and minimize the "human factor", we have developed an automated internal personal account for all partners
Step 6. Working with cold sales in the regions
We created a chain of letters and prepared an offer for business in the regions, thanks to which 42 Layers partners appeared in many regions of Russia
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We strengthen the flow of applications for a ready-made sales and communications system and systematically combine several advertising tools.
Step 7. Launch contextual and targeted advertising