A BRIEF FOR INTEGRATED MARKETING

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For a clearer definition of the goals facing the company site, it is necessary to fill out this brief in as much detail as possible. This will help us to quickly determine prices and terms of implementation, as well as meet your needs.

01

Your company name

02

Assortment

If there are price lists, any other materials for initial familiarization with the products – please attach links to the discs

03

Segmentation (types of products), is there a freeze

04

The best-selling items

05

Sources of sales

06

Are there any statistics? (For example, Yandex.metrica)

07

Sales tools that were abandoned, reasons

08

Segmentation of the target audience

09

Sales are mainly accounted for by large or small customers (ratio)?

10

Key clients

11

Geography of clients

12

Is there a difference?

13

Is there retail?

14

Social network

15

Describe the communication with the client from the lead to the first sale

16

Transaction cycle (time from the first touch to the first sale)

17

Is there a CRM system?

18

Logistics

Cost of delivery, minimum orders, availability of free delivery, own/third-party delivery, possible minimum time from order acceptance to delivery date

19

Average order amount

20

Customer objections

21

The percentage of refusals after cooperation and their reasons

22

Working with the rejected

23

Number of regular customers

24

Daily number of leads

25

Daily turnover

26

The number of products produced per day

27

Production capabilities

28

The number of products written off per day

29

Number of rejected orders, reasons

30

Number and schedule of managers taking orders

31

Standards and methods of accepting orders

32

Marketing budget